This is a brand new product that we just heard about recently.
Viral Rose Gold Colorditioner Color Depositing Conditioner with BondFix Bond Repair Built-In. Maintain. Refresh. Create Vivid Color on platinum hair. A hint of color on light blonde to medium blonde hair or highlights.
Intense, true-tone color deposit and condition. Moisturize, soften and strengthen hair with optimum color hold.
CREATE. Full color intensity on platinum hair. Apply to clean dry hair for 20 minutes. MAINTAIN & REFRESH 2-5 min. Rinse. REPEAT for more INTENSITY.